Tag Archives: erika rossi-raia

Sports and Business Leadership Lessons

1 Apr
Teamwork in Sports and in Business are key to success!

Teamwork in Sports and in Business are key to success!

“Great leaders are responsive and adaptable – they know that in order to succeed, they’ll have to ready their organizations for anything and everything.”  -Dave Kerpen in 9 Timeless Leadership Lessons from Baseball

With 10+ years in professional sports, Dave Kerpen’s post really hit a home run with me!  Leadership, perseverance, patience and team work are the keys to success in sports and in life. I learned that again and again over the years when I worked at the Orlando Magic and then later as I managed professional athletes in my first business.

People would often ask me how I knew if an athlete would make it to the next level and it was always hard for me to explain the “it” factor that determined it for me. One day I was watching one of my young clients, Darius sitting on the bench, waiting for his chance to play that night. It was one of his first NBA games and he was nervous. He knew he only had one chance to show his coach what he could do. He had prepared his entire life for this moment. As I watched, I could feel his tension and excitement. I couldn’t take my eyes off of him.

And, as he waited patiently on that bench cheering on his teammates, watching the scoreboard and the court, he was mentally preparing himself to jump in as soon as his coach gave the ok. Finally in the 3rd quarter, coach gave him a chance and he was ready, he played hard and he played smart. It may seem simple to you but look at the bench the next time you are at a game and see what those players are doing. Are they goofing around? Are they encouraging their teammates on the court or field? Are they watching the scoreboard? Do they know what is going on in the game? Are their laces tied? Their equipment ready? Or, are they sulking at the time they are missing on the court?

Darius was a young player (maybe even an underdog in the professional league) and in that one glimpse of him sitting on the bench I knew he would emerge a leader on the court and in life. Today, he is still someone who inspires me.

Are you the leader your team needs to win? Are you the leader your clients need you to be to reach their goals? What do you think makes a leader?

Thank you,




5 Simple Social Media Resolutions for 2013

11 Feb

iStock_000017395574XSmallThe new year is finally underway and you have probably started working on your New Year’s Resolutions by now. For me, that is getting up one hour earlier to fit in a workout each day, turning my computer off by 8:00 pm each night and a number of action items that I feel will contribute towards making 2013 a more fulfilling year for me personally and professionally. I am 16 days in and I feel good.

What do you want to achieve this year? What are your personal goals? Have you thought about your professional resolutions? Can any of these goals be achieved by effectively executing a social media strategy?

Here are 5 social media resolutions you should consider to achieve your professional and personal goals this year:

1.) Trim the fat. Only manage the social networks that you can handle on a regular basis. If you presently have 10 social media accounts and are only actively using 3 of them, you need to hire someone to help you implement and manage your social media strategy or trim the fat by selecting the top social media network performers to focus on. Social media is the little black dress in your closet, simple is better.

2.) Talk with your fans not to your fans. The goal is to not just Tweet or Facebook or LinkedIn more but to engage your users more. If you are only posting in social media networks a few times per week and have zero engagement, you are not going to produce the results you want. Consider spending a minimum of an hour a day getting to know your followers, commenting on other people’s posts, retweeting interesting tweets, following new Facebook and Pinterest fans and even answering questions in forums within your industry. Think quality not quantity.


Originally posted on January 3, 2013 at 9:00 am on http://www.shiftdigitalmedia.com/marketing/5-simple-social-media-resolutions-for-2013/

Heat mapping helps improve customer service experience online

21 Dec
heat mapTalk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Within weeks you will have a clear picture of exactly how your customers are using your website, detect flaws in your business flow and identify any wasted space, or as I call it “virtual real estate”.

Here are 5 reasons why heat mapping helps online retailers:

  1. Easy to install and even easier to understand. Heat mapping reports are some of the easiest to read because they are literally a map of your web page with a spectrum of colors red, orange and blue representing the hot, warm and cool areas on your site requiring your attention.
  2. Detect Flaws. Heat mapping shows you what areas your visitors are visiting most and what design or development flaws may be affecting your customer’s experience on your site…

    To read more, CLICK HERE

Written by: Erika Rossi-Raia, Originally posted on SHIFT Digital Media on 12/20/2o12

4 key elements to every successful website

10 Dec

Teamwork in the officeThere are four key elements to every successful website:  creative design, innovative technology, branded content and an online marketing action plan:

1. Creative Design. People are visual by nature so we know that creative design elements affect the way visitors identify with a particular brand and create an emotional connection to it. A professional designer can help you select colors, font styles, design layouts and images to make the biggest impact for your business.

2. Innovative Technology. Technology is the engine that powers your brand. It is what makes customers want to buy from you. Good technology simplifies or improves customer’s lives in some way, whether it is the ease of shopping online, managing an account from their smart phone, being entertained on a plane trip or accessing important information on the go. Typically, the better, more advanced technology means it is simpler to use and results in higher customer satisfaction.


As always, good luck creating your new website. It should be one of the most exciting and creative processes you go through as a business professional.

Thank you for following,

Erika Rossi-Raia

Grow your business by creating a personal connection with your readers

5 Dec

As featured on SHIFT Digital Media, November 29, 2012:

iStock_000017603082Small-300x199The most efficient and cost effective way to connect directly with your customers and grow your business is with social media marketing. With just a click of a button, you can share your products and services to millions of existing and prospective customers in an instant.

Personal connections have never been more important in business as they are today and that is in large part to the dynamics that make up social media.

Here are 3 ways to create a personal connection with your customers:

1.  Use words like “you” “we” and “us” to engage customers and make them feel like they are a part of something special. For example, try softening your content like this, “We are proud to share this exclusive new offer with you: Receive 20% off the next time you shop online.” instead of a non-personal “Visit the XYZ Store online this week for 20% off.” And, post these personal messages on your Facebook and Twitter pages for your fans to enjoy.

To read more, CLICK HERE

Would you like help executing and managing your social media? Our team can help you build your social media marketing presence from conception to implementation and management. Contact SHIFTdigitalmedia.com for more information.

Written by: Erika Rossi-Raia, SHIFT Digital Media


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