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Communication in Social Media Marketing

19 Mar
Inbound marketing isn't going anywhere, give customers what they want

Inbound marketing isn’t going anywhere, give customers what they want

I read several articles this morning about the future of social media marketing and all of them had some really great points that I wanted to share with you.

The one thing that really struck a chord for me was the idea that marketers have a responsibility to give customers what they are looking for and stop trying to force them to look at or buy something they don’t want. The old techniques used by some to blast as much content out into the world as possible

What is working in social media and what will continue to gain speed in the new age? It is all in the message you are sending.

  • Personalize your marketing message to the audience you are speaking to because just as quickly as people became your fans, they can just as quickly stop following you.  
  • Attract new customers by providing engaging, less-invasive content that they are looking for and make them feel connected to something special.
  • Give them something to remember with branded content that is consistent across all platforms build loyalty and brand recognition.
  • Help them find what they are looking for.  Consider automated marketing programs and targeted advertisements and emails to help you organize and streamline your sales and marketing communication.

It sounds pretty simple, right? Well, if you think about the number of times we are inundated with commercials and advertisements for products and services we have no need for or interest in, then you would know that this type of advertisement is changing in the social media sphere.  Don’t over think your strategy, just give your customers what you would expect–simple, clear communication that makes your experience online enjoyable.

Do you want help with your social media marketing? Send me a note at

Thank you for following,





5 Simple Social Media Resolutions for 2013

11 Feb

iStock_000017395574XSmallThe new year is finally underway and you have probably started working on your New Year’s Resolutions by now. For me, that is getting up one hour earlier to fit in a workout each day, turning my computer off by 8:00 pm each night and a number of action items that I feel will contribute towards making 2013 a more fulfilling year for me personally and professionally. I am 16 days in and I feel good.

What do you want to achieve this year? What are your personal goals? Have you thought about your professional resolutions? Can any of these goals be achieved by effectively executing a social media strategy?

Here are 5 social media resolutions you should consider to achieve your professional and personal goals this year:

1.) Trim the fat. Only manage the social networks that you can handle on a regular basis. If you presently have 10 social media accounts and are only actively using 3 of them, you need to hire someone to help you implement and manage your social media strategy or trim the fat by selecting the top social media network performers to focus on. Social media is the little black dress in your closet, simple is better.

2.) Talk with your fans not to your fans. The goal is to not just Tweet or Facebook or LinkedIn more but to engage your users more. If you are only posting in social media networks a few times per week and have zero engagement, you are not going to produce the results you want. Consider spending a minimum of an hour a day getting to know your followers, commenting on other people’s posts, retweeting interesting tweets, following new Facebook and Pinterest fans and even answering questions in forums within your industry. Think quality not quantity.


Originally posted on January 3, 2013 at 9:00 am on

4 key elements to every successful website

10 Dec

Teamwork in the officeThere are four key elements to every successful website:  creative design, innovative technology, branded content and an online marketing action plan:

1. Creative Design. People are visual by nature so we know that creative design elements affect the way visitors identify with a particular brand and create an emotional connection to it. A professional designer can help you select colors, font styles, design layouts and images to make the biggest impact for your business.

2. Innovative Technology. Technology is the engine that powers your brand. It is what makes customers want to buy from you. Good technology simplifies or improves customer’s lives in some way, whether it is the ease of shopping online, managing an account from their smart phone, being entertained on a plane trip or accessing important information on the go. Typically, the better, more advanced technology means it is simpler to use and results in higher customer satisfaction.


As always, good luck creating your new website. It should be one of the most exciting and creative processes you go through as a business professional.

Thank you for following,

Erika Rossi-Raia

Grow your business by creating a personal connection with your readers

5 Dec

As featured on SHIFT Digital Media, November 29, 2012:

iStock_000017603082Small-300x199The most efficient and cost effective way to connect directly with your customers and grow your business is with social media marketing. With just a click of a button, you can share your products and services to millions of existing and prospective customers in an instant.

Personal connections have never been more important in business as they are today and that is in large part to the dynamics that make up social media.

Here are 3 ways to create a personal connection with your customers:

1.  Use words like “you” “we” and “us” to engage customers and make them feel like they are a part of something special. For example, try softening your content like this, “We are proud to share this exclusive new offer with you: Receive 20% off the next time you shop online.” instead of a non-personal “Visit the XYZ Store online this week for 20% off.” And, post these personal messages on your Facebook and Twitter pages for your fans to enjoy.

To read more, CLICK HERE

Would you like help executing and managing your social media? Our team can help you build your social media marketing presence from conception to implementation and management. Contact for more information.

Written by: Erika Rossi-Raia, SHIFT Digital Media


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