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4 key elements to every successful website

10 Dec

Teamwork in the officeThere are four key elements to every successful website:  creative design, innovative technology, branded content and an online marketing action plan:

1. Creative Design. People are visual by nature so we know that creative design elements affect the way visitors identify with a particular brand and create an emotional connection to it. A professional designer can help you select colors, font styles, design layouts and images to make the biggest impact for your business.

2. Innovative Technology. Technology is the engine that powers your brand. It is what makes customers want to buy from you. Good technology simplifies or improves customer’s lives in some way, whether it is the ease of shopping online, managing an account from their smart phone, being entertained on a plane trip or accessing important information on the go. Typically, the better, more advanced technology means it is simpler to use and results in higher customer satisfaction.


As always, good luck creating your new website. It should be one of the most exciting and creative processes you go through as a business professional.

Thank you for following,

Erika Rossi-Raia

Grow your business by creating a personal connection with your readers

5 Dec

As featured on SHIFT Digital Media, November 29, 2012:

iStock_000017603082Small-300x199The most efficient and cost effective way to connect directly with your customers and grow your business is with social media marketing. With just a click of a button, you can share your products and services to millions of existing and prospective customers in an instant.

Personal connections have never been more important in business as they are today and that is in large part to the dynamics that make up social media.

Here are 3 ways to create a personal connection with your customers:

1.  Use words like “you” “we” and “us” to engage customers and make them feel like they are a part of something special. For example, try softening your content like this, “We are proud to share this exclusive new offer with you: Receive 20% off the next time you shop online.” instead of a non-personal “Visit the XYZ Store online this week for 20% off.” And, post these personal messages on your Facebook and Twitter pages for your fans to enjoy.

To read more, CLICK HERE

Would you like help executing and managing your social media? Our team can help you build your social media marketing presence from conception to implementation and management. Contact for more information.

Written by: Erika Rossi-Raia, SHIFT Digital Media


How schools can use video and live streaming productions to teach technology

18 Oct

In 2009, a private boarding school, Montverde Academy created http://www.Montverde.TV, a Live Streaming Internet TV Channel used to promote their student activities and to open up communication with parents that were living in other states and countries. Starting in 2011, Montverde took their video technology to another level by offering classes that taught them video and live streaming productions to their students.

What is particularly impressive to me aside from the talented athletes featured on their public internet tv channel is the student reporters and production team that often put together interviews with fans, players and coaches during halftime and commentate during the games.

Video and live streaming production as a learning tool for high school and college students is an excellent idea:

-production engages students with hands on experience behind the camera, in front of the camera, working with the technology and behind the scenes writing/editing/producing
-internet tv channels are easy to use and a great way to get students excited about technology
-internet tv shows are a fraction of the cost of a television show and does not restrict students on the number of shows they can produce
-internet tv channels and video on demand are in real time so unlike yearbooks your students and parents don’t have to wait to see their favorite moments

Hats off to Montverde Academy and http://www.Montverde.TV for all of their efforts to get this in their school’s curiculum. You are ahead of the curve in so many ways.

Contact me today if you would like to learn more about implementing a video and live streaming in your school.

Written by: Erika Rossi-Raia

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