Archive | Content Marketing RSS feed for this section

Communication in Social Media Marketing

19 Mar
Inbound marketing isn't going anywhere, give customers what they want

Inbound marketing isn’t going anywhere, give customers what they want

I read several articles this morning about the future of social media marketing and all of them had some really great points that I wanted to share with you.

The one thing that really struck a chord for me was the idea that marketers have a responsibility to give customers what they are looking for and stop trying to force them to look at or buy something they don’t want. The old techniques used by some to blast as much content out into the world as possible

What is working in social media and what will continue to gain speed in the new age? It is all in the message you are sending.

  • Personalize your marketing message to the audience you are speaking to because just as quickly as people became your fans, they can just as quickly stop following you.  
  • Attract new customers by providing engaging, less-invasive content that they are looking for and make them feel connected to something special.
  • Give them something to remember with branded content that is consistent across all platforms build loyalty and brand recognition.
  • Help them find what they are looking for.  Consider automated marketing programs and targeted advertisements and emails to help you organize and streamline your sales and marketing communication.

It sounds pretty simple, right? Well, if you think about the number of times we are inundated with commercials and advertisements for products and services we have no need for or interest in, then you would know that this type of advertisement is changing in the social media sphere.  Don’t over think your strategy, just give your customers what you would expect–simple, clear communication that makes your experience online enjoyable.

Do you want help with your social media marketing? Send me a note at erika@shiftdigitalmedia.com.

Thank you for following,

Erika

 

 

 

Advertisements

5 Simple Social Media Resolutions for 2013

11 Feb

iStock_000017395574XSmallThe new year is finally underway and you have probably started working on your New Year’s Resolutions by now. For me, that is getting up one hour earlier to fit in a workout each day, turning my computer off by 8:00 pm each night and a number of action items that I feel will contribute towards making 2013 a more fulfilling year for me personally and professionally. I am 16 days in and I feel good.

What do you want to achieve this year? What are your personal goals? Have you thought about your professional resolutions? Can any of these goals be achieved by effectively executing a social media strategy?

Here are 5 social media resolutions you should consider to achieve your professional and personal goals this year:

1.) Trim the fat. Only manage the social networks that you can handle on a regular basis. If you presently have 10 social media accounts and are only actively using 3 of them, you need to hire someone to help you implement and manage your social media strategy or trim the fat by selecting the top social media network performers to focus on. Social media is the little black dress in your closet, simple is better.

2.) Talk with your fans not to your fans. The goal is to not just Tweet or Facebook or LinkedIn more but to engage your users more. If you are only posting in social media networks a few times per week and have zero engagement, you are not going to produce the results you want. Consider spending a minimum of an hour a day getting to know your followers, commenting on other people’s posts, retweeting interesting tweets, following new Facebook and Pinterest fans and even answering questions in forums within your industry. Think quality not quantity.

TO READ MORE, CLICK HERE 

Originally posted on January 3, 2013 at 9:00 am on http://www.shiftdigitalmedia.com/marketing/5-simple-social-media-resolutions-for-2013/

4 key elements to every successful website

10 Dec

Teamwork in the officeThere are four key elements to every successful website:  creative design, innovative technology, branded content and an online marketing action plan:

1. Creative Design. People are visual by nature so we know that creative design elements affect the way visitors identify with a particular brand and create an emotional connection to it. A professional designer can help you select colors, font styles, design layouts and images to make the biggest impact for your business.

2. Innovative Technology. Technology is the engine that powers your brand. It is what makes customers want to buy from you. Good technology simplifies or improves customer’s lives in some way, whether it is the ease of shopping online, managing an account from their smart phone, being entertained on a plane trip or accessing important information on the go. Typically, the better, more advanced technology means it is simpler to use and results in higher customer satisfaction.

TO READ FULL ARTICLE AS FEATURED ON SHIFT Digital Media, CLICK HERE

As always, good luck creating your new website. It should be one of the most exciting and creative processes you go through as a business professional.

Thank you for following,

Erika Rossi-Raia
http://www.ErikaRossiRaia.com

Grow your business by creating a personal connection with your readers

5 Dec

As featured on SHIFT Digital Media, November 29, 2012:

iStock_000017603082Small-300x199The most efficient and cost effective way to connect directly with your customers and grow your business is with social media marketing. With just a click of a button, you can share your products and services to millions of existing and prospective customers in an instant.

Personal connections have never been more important in business as they are today and that is in large part to the dynamics that make up social media.

Here are 3 ways to create a personal connection with your customers:

1.  Use words like “you” “we” and “us” to engage customers and make them feel like they are a part of something special. For example, try softening your content like this, “We are proud to share this exclusive new offer with you: Receive 20% off the next time you shop online.” instead of a non-personal “Visit the XYZ Store online this week for 20% off.” And, post these personal messages on your Facebook and Twitter pages for your fans to enjoy.

To read more, CLICK HERE

Would you like help executing and managing your social media? Our team can help you build your social media marketing presence from conception to implementation and management. Contact SHIFTdigitalmedia.com for more information.

Written by: Erika Rossi-Raia, SHIFT Digital Media
Erika@shiftdigitalmedia.com

 

The importance of blogging

18 Oct

I read a great article on Tech Crunch titled, “Why startups need to blog and what to talk about” that brought up some good points on why blogging is important to a company. Blogging is an excellent way to communicate with customers, make yourself accessible for new customers, influence others in your industry and educate others within your community on your expertise.

Blogging can be intimidating even for people who like to write. Sometimes I think people over think their blog and never publish because their article never seems to meet their high standards. The truth is if you speak from your heart and share your knowledge consistently with your community, people will follow. So, where should you begin?

Step 1
Sign up for a blog service–Wordpress, Squarespace or Tumblr are all very good. I prefer WordPress.

Step 2
Secure a domain name–yourcompanyblog.com or something similar. .

Step 3
Start writing down topics you would like to discuss. I keep an excel spreadsheet of all topics I would like to cover in my blog.

Step 4
Pick a topic for your first blog and spend 30 – 45 minutes writing.

Step 5
Add a picture or video for your blog if you would like to add some interest to the page.

Step 6
Spend 15 minutes editing your blog.

Step 7
Publish your blog.

Step 8
Post the link to your blog on your social networks–Twitter, LinkedIN, Facebook, Pinterest, Google +, Diggit and others. Ask friends or colleagues to post links and/or retweet your posts.

Step 9
Follow up and/or reply to any comments you receive so you can keep the conversation going.

Step 10
Be disciplined and schedule time each week to blog. The more you blog the better just make sure the topics are things that your community wants to learn about or discuss.

Blogging can be fun especially if you are writing about topics you enjoy talking about. People will feel your passion and appreciate the knowledge you share with them. Remember, no blog is perfect and it is the human experience that people really are seeking. The important thing is that you be real, make yourself available to your community and stay consistent. Don’t write every day one week and then only one time the next. Think you are ready? What are you waiting for? Get to blogging!

Need help blogging? Contact me for help on developing and managing your company’s blog.

Written by: Erika Rossi-Raia

%d bloggers like this: