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Communication in Social Media Marketing

19 Mar
Inbound marketing isn't going anywhere, give customers what they want

Inbound marketing isn’t going anywhere, give customers what they want

I read several articles this morning about the future of social media marketing and all of them had some really great points that I wanted to share with you.

The one thing that really struck a chord for me was the idea that marketers have a responsibility to give customers what they are looking for and stop trying to force them to look at or buy something they don’t want. The old techniques used by some to blast as much content out into the world as possible

What is working in social media and what will continue to gain speed in the new age? It is all in the message you are sending.

  • Personalize your marketing message to the audience you are speaking to because just as quickly as people became your fans, they can just as quickly stop following you.  
  • Attract new customers by providing engaging, less-invasive content that they are looking for and make them feel connected to something special.
  • Give them something to remember with branded content that is consistent across all platforms build loyalty and brand recognition.
  • Help them find what they are looking for.  Consider automated marketing programs and targeted advertisements and emails to help you organize and streamline your sales and marketing communication.

It sounds pretty simple, right? Well, if you think about the number of times we are inundated with commercials and advertisements for products and services we have no need for or interest in, then you would know that this type of advertisement is changing in the social media sphere.  Don’t over think your strategy, just give your customers what you would expect–simple, clear communication that makes your experience online enjoyable.

Do you want help with your social media marketing? Send me a note at erika@shiftdigitalmedia.com.

Thank you for following,

Erika

 

 

 

5 Simple Social Media Resolutions for 2013

11 Feb

iStock_000017395574XSmallThe new year is finally underway and you have probably started working on your New Year’s Resolutions by now. For me, that is getting up one hour earlier to fit in a workout each day, turning my computer off by 8:00 pm each night and a number of action items that I feel will contribute towards making 2013 a more fulfilling year for me personally and professionally. I am 16 days in and I feel good.

What do you want to achieve this year? What are your personal goals? Have you thought about your professional resolutions? Can any of these goals be achieved by effectively executing a social media strategy?

Here are 5 social media resolutions you should consider to achieve your professional and personal goals this year:

1.) Trim the fat. Only manage the social networks that you can handle on a regular basis. If you presently have 10 social media accounts and are only actively using 3 of them, you need to hire someone to help you implement and manage your social media strategy or trim the fat by selecting the top social media network performers to focus on. Social media is the little black dress in your closet, simple is better.

2.) Talk with your fans not to your fans. The goal is to not just Tweet or Facebook or LinkedIn more but to engage your users more. If you are only posting in social media networks a few times per week and have zero engagement, you are not going to produce the results you want. Consider spending a minimum of an hour a day getting to know your followers, commenting on other people’s posts, retweeting interesting tweets, following new Facebook and Pinterest fans and even answering questions in forums within your industry. Think quality not quantity.

TO READ MORE, CLICK HERE 

Originally posted on January 3, 2013 at 9:00 am on http://www.shiftdigitalmedia.com/marketing/5-simple-social-media-resolutions-for-2013/

Heat mapping helps improve customer service experience online

21 Dec
heat mapTalk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Within weeks you will have a clear picture of exactly how your customers are using your website, detect flaws in your business flow and identify any wasted space, or as I call it “virtual real estate”.

Here are 5 reasons why heat mapping helps online retailers:

  1. Easy to install and even easier to understand. Heat mapping reports are some of the easiest to read because they are literally a map of your web page with a spectrum of colors red, orange and blue representing the hot, warm and cool areas on your site requiring your attention.
  2. Detect Flaws. Heat mapping shows you what areas your visitors are visiting most and what design or development flaws may be affecting your customer’s experience on your site…

    To read more, CLICK HERE

Written by: Erika Rossi-Raia, Originally posted on SHIFT Digital Media on 12/20/2o12

4 key elements to every successful website

10 Dec

Teamwork in the officeThere are four key elements to every successful website:  creative design, innovative technology, branded content and an online marketing action plan:

1. Creative Design. People are visual by nature so we know that creative design elements affect the way visitors identify with a particular brand and create an emotional connection to it. A professional designer can help you select colors, font styles, design layouts and images to make the biggest impact for your business.

2. Innovative Technology. Technology is the engine that powers your brand. It is what makes customers want to buy from you. Good technology simplifies or improves customer’s lives in some way, whether it is the ease of shopping online, managing an account from their smart phone, being entertained on a plane trip or accessing important information on the go. Typically, the better, more advanced technology means it is simpler to use and results in higher customer satisfaction.

TO READ FULL ARTICLE AS FEATURED ON SHIFT Digital Media, CLICK HERE

As always, good luck creating your new website. It should be one of the most exciting and creative processes you go through as a business professional.

Thank you for following,

Erika Rossi-Raia
http://www.ErikaRossiRaia.com

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