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Heat mapping helps improve customer service experience online

21 Dec
heat mapTalk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Within weeks you will have a clear picture of exactly how your customers are using your website, detect flaws in your business flow and identify any wasted space, or as I call it “virtual real estate”.

Here are 5 reasons why heat mapping helps online retailers:

  1. Easy to install and even easier to understand. Heat mapping reports are some of the easiest to read because they are literally a map of your web page with a spectrum of colors red, orange and blue representing the hot, warm and cool areas on your site requiring your attention.
  2. Detect Flaws. Heat mapping shows you what areas your visitors are visiting most and what design or development flaws may be affecting your customer’s experience on your site…

    To read more, CLICK HERE

Written by: Erika Rossi-Raia, Originally posted on SHIFT Digital Media on 12/20/2o12


Grow your business by creating a personal connection with your readers

5 Dec

As featured on SHIFT Digital Media, November 29, 2012:

iStock_000017603082Small-300x199The most efficient and cost effective way to connect directly with your customers and grow your business is with social media marketing. With just a click of a button, you can share your products and services to millions of existing and prospective customers in an instant.

Personal connections have never been more important in business as they are today and that is in large part to the dynamics that make up social media.

Here are 3 ways to create a personal connection with your customers:

1.  Use words like “you” “we” and “us” to engage customers and make them feel like they are a part of something special. For example, try softening your content like this, “We are proud to share this exclusive new offer with you: Receive 20% off the next time you shop online.” instead of a non-personal “Visit the XYZ Store online this week for 20% off.” And, post these personal messages on your Facebook and Twitter pages for your fans to enjoy.

To read more, CLICK HERE

Would you like help executing and managing your social media? Our team can help you build your social media marketing presence from conception to implementation and management. Contact for more information.

Written by: Erika Rossi-Raia, SHIFT Digital Media


Content Creation & Management Services

9 Oct


Drive traffic to your website and engage visitors with fresh, original content for your website, blog and social media networks. Content is king. It tells the world who you are, what you do and what your goals are as a company. It is your voice and brand online so it is important you are doing everything you can to communicate your message effectively.

Does your website presently reflect your company’s products or services? Are you updating your website frequently? Are you using social media to promote your services? Do you have a blog that communicates your expertise? If you answered, no, to any of the questions above then I may be able to help you improve your online presence.


What can I do for your company?

  • Create and manage new web content
  • Edit existing content
  • Set up and manage your company’s social media networks
  • Set up and manage your company’s blog
  • Produce press releases and articles
  • What can fresh, original content do for your company?
  • Engage visitors with up to date information on your website
  • Establish your reputation as the “expert” in your field with tips or advice on your blog
  • Drive traffic to your site with press releases, articles and social media posts
  • Open up communication with your audience with easy to read, interactive content
  • Reach out to your target market with smart social media networking

To learn more, follow my blog by clicking on “Follow” in the right hand column of this blog.

Written by: Erika Rossi-Raia

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