Archive | May, 2013

3 Attributes Great Digital Marketing Clients have in Common

28 May

Great Clients Like anything in life, if it is worth having, it takes time and that includes building an online brand in an ever-changing web world.  Great clients make it look easy but the truth is nothing in development is easy, because every project is unique.

What makes someone a great client? After working with clients over the last 15 + years in a variety of industries, I would easily say that every great client has these 3 attributes in common:

1. They understand the virtue of patience. No brand was built in a day, websites take weeks and sometimes even months to complete. The first step to building an online brand is to understand the company’s goals, their competitors and current business flow. Once your consultant fully understands the scope of the project, they then translate it to developers, designers and writers.  Rushing design or development elements only produces sloppy work so plan accordingly and trust your team to set the project goals.

2. They appreciate the value of working with a professional and just like they are experts in their field they hire professionals that can make their ideas come to life online. There is a lot to know about digital marketing and the rules are always shifting, work with professionals you can trust to guide you towards the best marketing and technology tools to build your business. And, keep the relationship beyond launch so that they can continue to bring new ideas to you and keep your business on the cutting edge of technology.

3. They know what they want but are open-minded to adapting their ideas or project timeline to fit the development process, budget, timelines, specifications, etc…. Depending on the size of the project, turning your ideas into an online business may require 3 – 10 people working on it. It is important you balance your expectations with what is possible. Let’s face it–anything is possible with technology but often times the budget or time constraints dictate what can be done now and what can be added later. Sometimes it is more important to be first to launch with a quality product that meets your needs rather than last to launch with the product that has all your wants.

Web design, development and content creation should be fun. Take the time to enjoy the  process and really get what you need out of your marketing team. You may find that what you thought you wanted wasn’t what you needed at all. Pick marketing and technology partners you can trust and that don’t tell you what you want to hear, but rather what you need to hear.

Have fun! If you are in the middle of a development project, please share your story with me.

Thank you for following,


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