4 key elements to every successful website

10 Dec

Teamwork in the officeThere are four key elements to every successful website:  creative design, innovative technology, branded content and an online marketing action plan:

1. Creative Design. People are visual by nature so we know that creative design elements affect the way visitors identify with a particular brand and create an emotional connection to it. A professional designer can help you select colors, font styles, design layouts and images to make the biggest impact for your business.

2. Innovative Technology. Technology is the engine that powers your brand. It is what makes customers want to buy from you. Good technology simplifies or improves customer’s lives in some way, whether it is the ease of shopping online, managing an account from their smart phone, being entertained on a plane trip or accessing important information on the go. Typically, the better, more advanced technology means it is simpler to use and results in higher customer satisfaction.

TO READ FULL ARTICLE AS FEATURED ON SHIFT Digital Media, CLICK HERE

As always, good luck creating your new website. It should be one of the most exciting and creative processes you go through as a business professional.

Thank you for following,

Erika Rossi-Raia
http://www.ErikaRossiRaia.com

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