Grow your business by creating a personal connection with your readers

5 Dec

As featured on SHIFT Digital Media, November 29, 2012:

iStock_000017603082Small-300x199The most efficient and cost effective way to connect directly with your customers and grow your business is with social media marketing. With just a click of a button, you can share your products and services to millions of existing and prospective customers in an instant.

Personal connections have never been more important in business as they are today and that is in large part to the dynamics that make up social media.

Here are 3 ways to create a personal connection with your customers:

1.  Use words like “you” “we” and “us” to engage customers and make them feel like they are a part of something special. For example, try softening your content like this, “We are proud to share this exclusive new offer with you: Receive 20% off the next time you shop online.” instead of a non-personal “Visit the XYZ Store online this week for 20% off.” And, post these personal messages on your Facebook and Twitter pages for your fans to enjoy.

To read more, CLICK HERE

Would you like help executing and managing your social media? Our team can help you build your social media marketing presence from conception to implementation and management. Contact SHIFTdigitalmedia.com for more information.

Written by: Erika Rossi-Raia, SHIFT Digital Media
Erika@shiftdigitalmedia.com

 

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