Archive | October, 2012

Live Chat with your readers

18 Oct

Do you have a chat room on your website or internet tv channel? If not, you should consider the benefits of communicating in real time with a chat room on your website. When used properly, it is a great way for ministries and businesses to speak to clients, members or fans instantly. It is one of the fastest ways to engage your audience and create a buzz about your business or event.

What are chat rooms?

Chat rooms are an online tool where users can sign up and join a room with others in their community to discuss a multitude of topics. Imagine a party online where an unlimited amount of people can participate. Most chat rooms tell you how many people are participating and what the comments are for each user. Participants can read and write comments and/or visit other rooms to discuss other topics. They can also watch live streaming events, recorded video, read text and so much more which keeps people on your site and makes their online experience positive.

How does it work?

There are several free or inexpensive chat room providers out there that have embeddable iframes that can be added to any website or internet tv channel. My personal favorites are Meebo or Chatroll but there are dozens of others out there.

Why chat live?

  • Host live interviews
  • Showcase product launches or webinars
  • Accept comments or questions during live events
  • Communicate with your audience
  • Set up private chats to speak with individuals directly
  • Get instant feedback
  • Create a buzz online

Do you have something exciting to share with others? Do you have an audience that wants to hear from you? A chat room may be the right fit for you and your company. If you would like to learn more about chat rooms or other interactive technology tools, contact me, a pioneer in digital media and web technology.

Written by:
Erika Rossi-Raia

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The importance of blogging

18 Oct

I read a great article on Tech Crunch titled, “Why startups need to blog and what to talk about” that brought up some good points on why blogging is important to a company. Blogging is an excellent way to communicate with customers, make yourself accessible for new customers, influence others in your industry and educate others within your community on your expertise.

Blogging can be intimidating even for people who like to write. Sometimes I think people over think their blog and never publish because their article never seems to meet their high standards. The truth is if you speak from your heart and share your knowledge consistently with your community, people will follow. So, where should you begin?

Step 1
Sign up for a blog service–Wordpress, Squarespace or Tumblr are all very good. I prefer WordPress.

Step 2
Secure a domain name–yourcompanyblog.com or something similar. .

Step 3
Start writing down topics you would like to discuss. I keep an excel spreadsheet of all topics I would like to cover in my blog.

Step 4
Pick a topic for your first blog and spend 30 – 45 minutes writing.

Step 5
Add a picture or video for your blog if you would like to add some interest to the page.

Step 6
Spend 15 minutes editing your blog.

Step 7
Publish your blog.

Step 8
Post the link to your blog on your social networks–Twitter, LinkedIN, Facebook, Pinterest, Google +, Diggit and others. Ask friends or colleagues to post links and/or retweet your posts.

Step 9
Follow up and/or reply to any comments you receive so you can keep the conversation going.

Step 10
Be disciplined and schedule time each week to blog. The more you blog the better just make sure the topics are things that your community wants to learn about or discuss.

Blogging can be fun especially if you are writing about topics you enjoy talking about. People will feel your passion and appreciate the knowledge you share with them. Remember, no blog is perfect and it is the human experience that people really are seeking. The important thing is that you be real, make yourself available to your community and stay consistent. Don’t write every day one week and then only one time the next. Think you are ready? What are you waiting for? Get to blogging!

Need help blogging? Contact me for help on developing and managing your company’s blog.

Written by: Erika Rossi-Raia

How schools can use video and live streaming productions to teach technology

18 Oct

In 2009, a private boarding school, Montverde Academy created http://www.Montverde.TV, a Live Streaming Internet TV Channel used to promote their student activities and to open up communication with parents that were living in other states and countries. Starting in 2011, Montverde took their video technology to another level by offering classes that taught them video and live streaming productions to their students.

What is particularly impressive to me aside from the talented athletes featured on their public internet tv channel is the student reporters and production team that often put together interviews with fans, players and coaches during halftime and commentate during the games.

Video and live streaming production as a learning tool for high school and college students is an excellent idea:

-production engages students with hands on experience behind the camera, in front of the camera, working with the technology and behind the scenes writing/editing/producing
-internet tv channels are easy to use and a great way to get students excited about technology
-internet tv shows are a fraction of the cost of a television show and does not restrict students on the number of shows they can produce
-internet tv channels and video on demand are in real time so unlike yearbooks your students and parents don’t have to wait to see their favorite moments

Hats off to Montverde Academy and http://www.Montverde.TV for all of their efforts to get this in their school’s curiculum. You are ahead of the curve in so many ways.

Contact me today if you would like to learn more about implementing a video and live streaming in your school.

Written by: Erika Rossi-Raia

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Content Marketing Evolution

17 Oct

I recently read “The 5 Stages of Your Content Marketing Evolution” by Andy Crestodina at the Content Marketing Institute and wanted to share his insight on the importance of content marketing with my readers. The article talks about how as “a business evolves, so does its marketing. From a simple online presence to full-fledged content marketing, companies move step-by-step through specific stages. Think of it as marketing evolution.”

It is an easy to read guide on what steps you should take as a business to really evolve and take your content to the most effective level needed to meet your business and marketing goals. I am often asked what I do for my clients and how being a professional writer helps me achieve those goals in internet marketing. I always say content is the key to a successful website business or internet marketing campaign. This article explains exactly what content marketing is and how it can help small to mid sized businesses build their audience and reach their target market.

CLICK HERE FOR FULL ARTICLE  written by Andy Crestodina as featured in Content Marketing Institute. If you would like to learn more about content marketing and how it can help grow your business, contact mefor more information.

Thank you,

Erika Rossi-Raia
Content Marketing Consultant and Professional Writer

Social Media Superstar

9 Oct

A superstar isn’t always the biggest star but they are always the brightest. Imagine going to a party with a room full of people, some you may know and some you do not know. You are there to meet interesting people and have fun, right?

Well, the best way to meet interesting people and have fun is to be interesting and show a genuine interest in others. The same holds true in social media except instead of talking to a couple dozen people at your party you are talking to millions of people online.

Here are my 5 Dont’s of a social media superstar:

1. Don’t talk only about work
2. Don’t look around the room while others are talking
3. Don’t be a Debbie Downer and talk about negative or sensitive topics when no one else is
4. Don’t pretend to know it all, stick to what you know
5. Don’t be disinterested in others, communication takes two people

It’s simple, social media is a social outlet to meet and talk with people. There are huge marketing upsides to social media if you use it right and are able to make a personal connection with others in your business community. The key to building any relationship, business or personal, is to be yourself and take an interest in others.

For more social media tips, sign up and “Follow” my blog or visit me on Twitter (all links are posted in the right hand column).

Written by: Erika Rossi-Raia

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